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Nearly 8 out of 10 people would change their buying patterns to reduce their environmental impact.
Customers increasingly pick businesses based on sustainability criteria: a survey of nearly 20,000 consumers across 28 countries found that close to 8 out of 10 people say sustainability is important to them and the majority would change their buying patterns to reduce their environmental impact. Family business owners can drive change for good in a sustainable way – socially, environmentally and commercially.

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Brought to you by our sustainability and impact experts and ۶Ƶ partners, dive into our thought leadership and reports to gain a deep understanding on how philanthropists and changemakers can drive positive impact on our world's most pressing social and environmental challenges.